Your comprehensive guide to brainstorming marketing in just a few steps

Introduction to brainstorming marketing

Your comprehensive guide to brainstorming marketing in just a few steps

In our industry, ideas are the key to our success. And while good ideas come from everywhere, brainstorming marketing is a good place to start. We can all share a rotten brainstorming marketing experience. It’s often a session at 4 p.m. on a Friday afternoon. You end up in a room with other people, wondering what they’re doing there. Everyone is distracted, and participants seem more likely to fill out their timesheets and finish their planting before leaving for the weekend. And time seems to take forever to pass. brainstorming marketing can be a great way to drive innovation in your business if you prepare for it properly. A session that falls flat can be a frustrating waste of time. brainstorming marketing sessions often have a bad reputation because they can generate conventional ideas and are often dominated by the most senior or vocal participants.

1. Identify the problem

Start by identifying an issue for thebrainstorming marketing session. This issue needs to be clear and drive participants to think about solutions, such as “How can we differentiate our services?” or “How can we increase our production?” Then set limits on possible solutions. For example, whether they are feasible in six months or involve the discovery of a new market. If you want a set of general ideas, reduce the number of limits. Add more if you want very specific solutions, "suggests Andrea Caulfield, Head of Innovation at BDC.

2. Provide context and definitions

Next, ask yourself what participants already know about the issue and what else they need to know. Make a list of additional information needed for participants and send it to them or present it during the session. You will also need to provide definitions of key terms so that everyone works from the same concepts. For example, if your challenge is how you can increase your production, you need to define what you mean by production. Is it the total number of units or the number of units without imperfections? How much do we want to increase production?

3. Choose a suitable facilitator

The facilitator must be able to keep the discussion on track, have experience brainstorming marketing and be impartial. He must ensure that everyone present participates and that no one dominates the discussion.

4. Invite the right people

Your session should include those in your business who are affected by the issue being discussed. It must also include subject matter experts and non-experts, such as employees from another part of the company or people who are not employees. Ideally, your session should have three to eight participants. Experts have the burden of knowledge. It is harder for them to go beyond what they have mastered, "explains Ms. Caulfield. Non-experts have the advantage over beginners. They can ask crazy questions or come up with unconventional ideas. " For a variety of ideas, invite a diverse group of participants in terms of culture, pathways, and age group.

5. Set a schedule

First, spend enough time presenting the issue, limitations, context, and definitions. Plan to spend about 20 minutes. She also likes to divide the brainstorming marketing into two parts: first the "divergence" and then the "convergence." Divergence is the time when participants explore opportunities and come up with new ideas. It can take 30 minutes. Convergence is the other period when ideas are sorted and debated to bring out the best. It usually takes less time, maybe 20 minutes. It takes about 10 minutes to wrap up.

6. Organize the session

There are several techniques for structuring brainstorming marketing. A simple technique for the divergence phase is to have sticky notes distributed by the facilitator and give participants a few minutes to write down their ideas. The butterflies are then glued to a wall or whiteboard. Once this is done, the facilitator reads the ideas one at a time, asks for clarification if necessary, and, with the help of the participants, groups them into three or four categories. If new ideas emerge, they can be added to other post-it notes. you want to get and the number of participants.

The results of the session can be presented as a list of the most popular ideas or themes that emerged. In addition, they should highlight all very innovative ideas, even if they did not garner many votes. All of these ideas must then be considered in detail by a smaller group in a planning or strategy session. In conclusion, the facilitator should explain the next steps and what will be done with the group’s ideas. Participants should also receive a summary of the best ideas.

Other things that you should be aware of

1. Travel through time

Assume you're trying to tackle a problem that first arose 10, 100, or even 1,000 years ago. What would you do and what decisions would you make during the Holy Inquisition? Or, imagine you're in the year 2201, in a post-apocalyptic world: what would you do?

2. Teleportation

Consider your marketing issue as if it happened to you in a different country, climate, or planet. How would you go about regulating it?

3. Restructure your body

Gain 10 years of age or 50 kg of weight. Request that your team mentally alter some qualities, such as nationality, race, or a level of craziness. It will reveal a range of decisions hidden in our subconscious minds, allowing us to come up with extremely innovative marketing campaign ideas.