How to make a campaign in Google ads 2022 l Simple Step-by-Step Guide


what's going on I'm going to show you step by step how to set up your first google ads campaign so let's not waste any time and get started right away

How to make a campaign in Google ads 2022 l Simple Step-by-Step Guide

which is better google adwords or seo?

what google adwords do?

is google adword free?

is google ads and adwords the same?

so the first step is to go to ads.google.com and then click on the


start now button right here then here you want to create your google ads account by either signing into your existing google account or you can also

just click on create an account and then create your google ads account using any email address once we are logged into our account we want to come down here and click on

switch to expert mode so that we get all the options for our campaign

then here we're going to click on create a campaign without a goals guidance because again we want to keep the full


control over our campaign here we want to select our campaign type so we're going to create a simple search campaign with text ads that show up when people type in specific keywords


on google so we're going to go back here and click on search and then we have to define the result that we want to get out of our campaign now in my example I'm just gonna send people to a specific landing page with an offer so I'm just gonna click on


website visits right here and then paste in my URL then we're gonna click on continue on the bottom right now here in the campaign settings we want to first give our campaign a name


I'm just going to name it to search campaign version one and then we want to untick both the search network and also the display network because in the beginning we only want our ads to show up on the google


search engine and not on any other networks now let's scroll down and click on show more settings here we can set a start and an end date for our campaign so if you only want to run your campaign for a specific time then you can set the


times right here and then we also have added a schedule so if you only want to run your ads on specific days or at specific times you can set those times right here now let's move on to targeting and audience segments under locations you want to define the location where your ads will show up in 

so by default, it is set to the united kingdom right here but if I would want to sell to people in the united states


for example, I could just come here and click


on enter another location and then type in united states right here and then I'm going to click on united states and now my ads will only show up in the united states then we also want to come to location options right here and then under target you want to change it from presence or interest to presence otherwise your ads would also show up for people who are interested in the location that you're  targeting which doesn't really make

sense if you want to ship products to them or if you want to work them in that specific location then let's move on to languages now here you can simply use the language of your

customers which is also the language of the ads that we're going to create later on we're going to skip the audience segments and go right to budget and


bidding under budget we want to first


choose the currency that we want to pay google with for our ads so for example if you live in the united states then you probably want to choose us dollars right here we can set our average daily budget I'm going to set this to 10 which means that on average over the course of a month it's not gonna spend more than ten dollars a day sometimes it will spend a bit more than ten dollars sometimes it might spend a bit less but over the course of an entire month on average it will not have spent more than ten dollars a day and then under bidding, we're going to set this to focus on clicks for now because we don't have any


data in our account yet later on once you have installed conversion tracking and once you have some data you can then change this to optimize for conversions however we're also going to set a maximum cost per click bid limit which is going to be the maximum that we're


going to have to pay for a single click it doesn't mean that you're going to have to pay that much but you're never going to pay more than what you set here so I'm going to set this to two dollars and then we're going to move on to add extensions


now ad extensions are just adding links and text on your ad that mainly make your ad larger which gives it more real estate on google which usually results in a higher


click-through rate which really helps with the google ads so I highly recommend setting up these ad extensions I would definitely set up these site link extensions right here which are just links going to different pages of your website and then also set up the callout extensions right here just listing some additional benefits and


also the structured snippet now for specific businesses it also makes sense to add a phone number so you can add a call extension or you can also look through these extensions right here


which might make sense for different businesses and don't worry if you don't want to do all this now you can always set them up later once you have created your ads so now let's click on save and continue so here we're going to set up our ad groups and we're going to set them up so that for each specific ad group we're going to target a specific intention of our customers so that later we'll be able to create ads that are very relevant to the keywords that we are targeting so let's


say for example I have a website development business so for the first ad group I could just target people who are looking for a responsive website and then for the second ad group I can target people who are looking for a booking website so you can see for each ad group we're just going to use the keywords that are related to that specific search intent so for our first ad group let's target people who are looking for a responsive website so I'm going to change the name from ad group 1 to website plus responsive so that I always

How to make a campaign in Google ads 2022 l Simple Step-by-Step Guide


know what this ad group is all about and then under keywords we want to define all the search terms that our ad should show up for so to find our keywords we can simply type in the main keyword right here as a seed keyword so i'm going to just type in responsive website development and then i'm going to click on get keywords and then google is gonna give me all the keywords that they think are related to what i'm about here and now as a second step i'm gonna go through all these keywords and delete


all the ones that I think don't have the same search intent as what I'm going for so for example udemy responsive web design is probably not going to be a search term that will convert in a


customer for me because udemy is a course platform and people who type that in are probably looking for a course on


how to build a responsive website and they're not looking for freelancers so now I've narrowed down all the keywords to the ones that I think have the intent behind them to find somebody who can build a responsive website which is what i'm offering here with these ads so now what we're going to do is just copy all of our keywords and then go to a site


called keyword match type tool where we can just paste them in right here and then we're going to go to the right side and take the phrase match and the exact match option and i'm going to click on


create a keyword list and then here we're


just going to copy all of those and then go back to our google ads account and just paste them in right here so what we've done just now is put brackets and also quotation marks around our keywords which represent


different match types so whenever you put brackets around your keyword it means that your ad will only show up when people type in that exact keyword or basically something that means the


same and then if you put quotation marks around your keyword that means that your ad will also show up when people type in that keyword along with some kind of


a phrase so for example if somebody types


in I'm looking for a responsive website development company then your ad can also show up you could also use the broad match which means you're not gonna put anything around your keyword however


I don't recommend it because then your ad will show up for pretty much everything that is kind of related to your keyword so I'm just gonna delete this one again


so now we're basically done with our first ad group so if we want to we can create more ad groups by just going to add a new ad group right here and then for a second one we could go for another


the intention is we can maybe target people who are looking for a website for a restaurant so then we would just name the ad group website plus a restaurant and then do the same process as we've done before now for the time


purposes I'm going to lead this ad group again and we're going to move on to the next step by clicking on saving and continue right here at the bottom now we can finally create the ads for each single ad group so here on the top you can always see what ad group you are currently creating the four than on the second line you


have some tips from google you don't need to pay too much attention to that, to be honest then under preview, you can see how your ad currently looks on a mobile version and also on a desktop version and then here on the left side is where we want to enter all of the details for our ad so under final URL you want to put the website that you want to send people to once they click on your ad so optimally it would be your product that you're


advertising or your service


and then under display path, this is where we can type in a path that will be visible on the ad so this doesn't have to be the actual URL of your website for the display path I recommend you use some of the keywords that you're going for with this specific ad group so I've 

just put in web developer responsive then let's move on to the headlines so with your headlines you want to be very specific about the product or service you're offering


so here I've just put like four or five headlines describing what I'm offering and then I've also put some objections or pain points that people might have that are looking for that service and then for some headlines it might make

sense to tell google that they only should show it at the third position so

for example for 100 money back


guarantee I don't want to have google show that at the first position because it should be where I explain what my product or service is so what I can do here is just go to the pin icon next to that headline and then click on show


only in the third position and then google will only show that headline in the third position and then let's move on to the ad description so for the ad descriptions you don't really need to overthink it because most people don't really read the description they just kind of glance over it so what


I recommend is just use up as many characters as possible to make your ad as large as possible also use some keywords and then also use some numbers because people kind of gravitate towards


them and that can also increase your click-through rate and now we're done setting up the first ad group we can now do the same thing with all the other ad groups that we've created now in this example I've only created one ad group so I can now click on save and continue and now after you have entered your payment information right here google is going to review your ads and then if they are approved your campaign will be ready to go


now if you want to learn more about google ads and you want to know exactly

how to pay as little as possible for the most amount of customers as possible

then definitely watch the video right

here is my complete and in-depth

google ads tutorial where I share a lot

more tips and tricks don't forget to

like and subscribe and I look forward to

seeing you near

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