Pixel Advertising - What's the Point?


Pixel Advertising is the most recent shape of advertising and marketing on the internet. Why is it so popular? What's the large deal? Why is all of us flocking to this reputedly unpleasant / non-targeted shape of marketing?


Pixel Advertising - What's the Point?


Keywords:

Advertising, Marketing, Internet Marketing, Internet Advertising, Pixel Advertising, Million Dollar Home Page, milliondollarhomepage



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Summer of 2005 was once nearing its give up in England and a younger man by means of the title of Alex Tew used to be about to enter college. He concept that it used to be insane that he'd go to college for four or 5 years and then come out owing tens of hundreds of greenbacks (or kilos as it were). So, he had this stupid little thinking ... put up a internet site with one million pixels of advertising area for $1 a pixel, maintain all of the advertisements up always (or at least 5 years), and use that cash to pay for his schooling. If he offered all of the pixel advertising and marketing spots over the path of the subsequent few years - then he would increase a million dollars.



  • So, he registered milliondollarhomepage.com, acquired a buddy or two to purchase a couple hundred dollar spots, and alerted the press.
  •  Somehow - the concept took off like wildfire.
  •  Media outlet after media outlet started out selecting up the story -- subsequent element you know, he is obtained lots of traffic to his website online each and every day ... and a few web sites notion "what the heck" and began shopping for advertising and marketing area ... then extra visitors, extra income ... and the component simply exploded. 
  • He raked in over $400,000 in his first 7 weeks of beginning the site. Let me say that once more -- 4 hundred thousand bucks in digital money being transferred by using paypal, 2checkout, and wire transfers.



Quickly different spin-off websites started out popping up such as QuarterMillionDollarHomePage.com, QuarterMillionDollarWebPage.com, MillionPennyHomePage.com, and actually thousands greater pixel advertising and marketing web sites promoting house for somewhere from a greenback a pixel down to a penny a pixel and even a couple for free. Sites such as RentAPatch.com have even started out promoting turnkey million pixel advertising and marketing net websites -- simply purchase his code for $90 and you are off and jogging with your very own site. There are listing websites out there - one of the most famous of these is ThePixelWars.com which has most of the 400+ websites listed and approves site visitors to rank and remark on every site. And of course, there may be PixelList.com which clearly takes the time to evaluate many of the higher pixel advertising and marketing sites, weblog about the new "industry" and proper first-class little articles like the one you are analyzing proper now.



Okay k -- so, what's the point???



As a founder of PixelList, my co-founder Merlin Holmes and I have been wondering about this pretty a bit currently ... What's the factor of all these pixel advertising and marketing sites? I suggest - they're no longer surprisingly ... although, there is a bit of exhilaration round them. They're no longer focused ... however there may be heaps of site visitors coming to them. And they're no longer very high priced to promote on - so, the ROI for an advertiser can be pretty good. But if they do not in reality "DO ANYTHING" - then what's the point? Well, here is what we suppose they may be "doing":



Pixel Advertising Sites introduce human beings to web sites that they by no means would have heard of before.



For instance, I've run throughout a web page that sells an mp3 participant / headset on mp3player.net which is an all-in-one gadget (they name it 'cordless' - however sincerely you simply slip your reminiscence into the headset and viola) ... then there may be oldboatpics.com with the images of ancient boats -- I mean, what the heck is the factor of that, right? Well, it had me lookin' at pix for a full 5 or six minutes. Then there was once Pzizz.com -- a internet site that claims to be the "ultimate powernap solution". We even discovered a web site that sells absinthe - the age-old alcohol that some of the Masters such as Van Gogh, Oscar Wilde, and Toulouse-Lautrec have been regarded to embibe.



Seemingly a bunch of random stuff, right?


Well, lets suppose about this for a 2d ... the pixel advertising and marketing web sites are attracting "early adopters", right? (People that are into being the first youngster on the block to comprehend about something.) So, it stands to purpose that some of these identical early adopters (dare I say that they are the goal market here?) ... some of the early adopters may stumble throughout the "next large thing" -- oh oh - that reminds me -- there was once a website -- I dont' take into account the title -- I be aware clicking on "Even Monkeys Fall from Trees" - it was once a DVD set being offered known as "BookofCool.com" or some thing like that - and it taught you all varieties of cool matters like how to do basketball tricks, skateboard tricks, billiards, and so on and so forth and many others ... suggests you all the cool tricks, teaches you how to do them .. choose what you choose to research about or simply watch the hints -- something you want. .. oh yes, there is it -- proper below the Absinthe micro-ad.



Anyway - whew -- I digressed. The factor right here is -- one phase of what's working with the pixel  advertising and marketing web sites is that it is by accident centered to early adopters throughout a multitude of subcultures - and consequently the requirement as an early adopter is to locate cool new stuff. The websites with cool new stuff will locate an target market inside their respective subcultures ... early adopters and sneezers (as Seth Godin of sethgodin.com likes to name them) will ignore the phrase to others about pzizz or e book of cool on to the subsequent wave of humans and possibly the little concept virus will spread.



And that, my pricey readers is the point. Hmmm ... possibly PixelList.com need to begin a assessment website online for the web sites we find out thru the pixel advertising and marketing web sites alternatively of simply the pixel marketing web sites themselves ...


-- Harris Fellman has been concerned in Internet Marketing in view that the very beginnings of the internet (and possibly a little earlier than that). Harris is the co-founder of PixelList.com, BuzzIM.com, and conducts a weekly net advertising and marketing name for entrepreneurs.






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