The Advertising That Sells

All the range of advertising texts can be divided into four main groups: informational, reminding, urging and persuading.Informational texts should be easy and brief. Reminding texts are succinct. Urging texts should repeat the name of the product many times. Persuading texts emotionally concentrate the reader’s attention on the benefits of the product. The key elements of all the advertisements.

The Advertising That Sells


advertising texts, title, comments

Article Body:

What is your reaction to advertising? Well, do not tell me that it annoys or irritates you. I recognize that. The same goes for me. I’d like to know how you act after reading some advertising piece. For example, every so often it makes me just rush to the nearest store and buy the advertised item. Sometimes the identify of the product may linger in my mind for a long time despite my resistance and wish to stop thinking about it. Awful. There are also cases when on the opposite I cannot remember the name of the advertised product. Weird. Occasionally I do like advertising, when it conveys some thing useful and helpful to me. As you see it has different or even quite contrary effects. Why? Because the effect of the advertising depends on the type of the marketing text. There are four of them. Persuading texts emphasize the advantages of the product. Urging texts aim at making the customer memorize the identify of the product so they repeat it for many times. Informational texts provide us with the information about the product, they are clear and short. Reminding texts are very brief.

Though the four types have their personal peculiarities, all of them comprise five essential components: title, subtitle, the main text, caption and remarks and slogan. The title should capture the attention of the audience. It is the pivot of advertising and the most effective appeal to the potential buyer. If the title fails to attract the readers’ attention, they won’t read on your message and won’t end up your clients. The subtitle connects the body of the advertising with the headline. It is another opportunity to make the reader purchase from you. So, do not miss it.

Usually the headlines sound like promises or bargains. 

In the body you ought to explain how you are going to fulfill them. Body is the essence of the advertising message. Emotional words and phrases are especially fine in creating the image of the product. They appeal to people and persuade them to buy. Make explanations to your audience in simple sentences using clear words.

There is no necessity to stuff your text with precise terms no one except you knows. If people do not apprehend something about your product, they won’t buy it. You should strive at imparting more information with fewer words. All the additional information about the income is presented in the caption. Comments usually describe some particular feature of the product or dwell on the blanketed pictures, photos. You can find a great variety of literature sources devoted to profitable advertising, so I will not attempt to reveal advertising secrets and techniques in a small article. It is impossible. Personally I will always associate good advertising with making human beings buy without urging: “Buy me”.

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